Made Better
is our Dare promise.

Made Better isn’t just a claim; it’s our Dare promise. Our range of delicious crackers and cookies are Made Better for your family by using only the very best ingredients. Made Better with a passion for innovation and by taking inspiration from your always changing needs. 

With the wisdom that comes from over 132 years of perfecting our craft, Made Better informs everything we do at Dare. Why? It’s because, we believe every occasion from snack time to lunchtime, family time or entertaining always deserves better.

Full of what you want.

Your peace of mind is our top priority, which is why we put so much behind our commitment and process to provide great-tasting snacks that are packed full of delicious, nutritious and quality ingredients. Here are some of the ways we deliver on promise:

Whole Grains and Seeds

Whole Grains and Seeds

Our crackers are always baked and start with wheat grown and milled in North America. We use a mix of whole grains and real seeds to deliver a nutritious punch, depth of flavor and variety of cracker options that you can feel good about eating. Did you know:


  • Our iconic Breton Original crackers don’t just pair well with any topping. They are Made Better with nutrient-dense wheat germ.
  • Wheat germ is a key ingredient in our Breton Sesame crackers as well, which are also packed full of sesame seeds known to be naturally rich in fiber.
  • Our popular Breton Multigrain crackers deliver a satisfying bite thanks to a proprietary 10-grain blend and 8g of whole grains in every serving.
  • The unique and wholesome taste of our grainsfirst crackers isn’t just delicious on their own, paired with a variety of cheeses or a mix of toppings. They are also packed with seeds naturally rich in fiber and deliver 6g of whole grains per serving.
  • We offer a variety of products that feature the Whole Grain Council stamp*


*Packages bearing the Whole Grains Council stamp contain at least 8 grams of whole grains per serving.

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Dairy Free/Plant Based

Dairy Free/Plant Based

We make dairy free and plant-based products to better meet the needs of consumers and provide more choice for those with sensitivities, dietary needs or personal preference.

We are committed to growing our range of non-dairy and plant-based offerings across the many brands our consumers know and love, and crafting new products for even more to enjoy.

View Dairy Free Products
View Plant-Based Products

Real Ingredients

Real Ingredients

We are committed to real, which is why we choose real ingredients instead of artificial substitutes. After all, it’s as much about what we don’t put into our products as what we do.  Here are a few ways we are keeping it real:

  • Our Dare Crème cookies are flavored with real maple syrup, lemon and coconut to bring you a crave-worthy range of treats.
  • We use real chocolate in many of our cookies, including our popular Breaktime and Whippet brands.
  • Our Breton Veggie Bites snack crackers aren’t just irresistible, they’re made with real vegetables which you can taste in every bite!

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Free of what you don’t.

We craft great snacks to meet a variety of needs and preferences. Providing choice matters to us, which is why we continue to grow our brands and products to give you more ways to enjoy with Dare. Take a look at where we’ve started and where we’re going.

No Artificial
Colors or Flavors

We offer many options that contain no artificial colors or flavors.

  • We use natural colors from plant and mineral sources
  • All of our bakery products are made with natural flavors
  • Every NEW Dare product is made without the use of artificial colors or flavors

View No Artificial Colors and/or Flavors Products


We offer a range of Gluten Free products and are committed to best practices:

  • Separating and screening all raw materials
  • Testing finished products
  • Swabbing lines to ensure there are no residual allergens in our facilities

Our Breton Gluten Free crackers are produced in a facility proudly certified by Beyond Celiac**.

View Gluten Free Products

Look for the Stamp!

We strive to make snacks that provide taste, enjoyment and peace of mind on quality and nutrition. That’s why we proudly commit to the high standards of reputable, independent associations and display their logo visibly on our products, so you can easily find what matters to you and your family.

Gluten Free

Certified Gluten Free by Beyond Celiac**
View Our Celiac Certified Products

**Trademark of Beyond Celiac

Get connected with our food. See how SmartLabel® can help.

We are deeply committed to full transparency when it comes to our products and ingredients. That’s why we’ve partnered with trusted third-party source SmartLabel®, which provides detailed, up-to-date nutrition information on everything we make.

SmartLabel® gives consumers easy, instant, digital access to product information beyond what is on the printed product label. SmartLabel® helps consumers make better informed decisions about the foods they eat.

It’s easy! You can access and view SmartLabel® and its information through your smartphone, tablet or desktop computer. All of our product pages include the specific SmartLabel® information for that product, directly on the page.  You may also view this information on the SmartLabel® site at