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Assistant Brand Manager, Deli Crackers

Full Time + Tukwila, WA

Assistant Brand Manager, Deli Crackers

We are looking for an Assistant Brand Manager to join our marketing team and drive explosive, double-digit growth on both La Panzanella Artisan Crackers and Raincoast Crisps, beloved deli cracker brands that started in the Pacific Northwest.  This individual will work with an experienced and passionate team of marketers and agency partners in driving our business with first-class brand-building, innovation and integrated business planning.  This role is based in Tukwila, WA and the office is currently operating in a hybrid work environment (in-office 1-2 days per week).

Job Overview:

The successful applicant is a consumer-focused marketer who can initiate, analyze and action insights and market facts to drive business growth and profitability. Your passion for marketing will be coupled with your proven ability to execute plans on strategy, on time and on budget.

As a developing marketer, you will lead the thinking and execution of specific elements of the marketing mix and the portfolio’s priority projects.  You will also assist the Brand Manager in short and long-term brand planning.  You are developing a strong marketing technical skill set and can lead cross-functionally to assist in bringing new products, packaging and consumer programs to market in a meaningful way.

You are a curious, creative and insightful thinker, and a dynamic communicator. Your creativity and problem-solving skills paired with the ability to work both independently and as part of a team will allow you to lead your projects with success.

  • Brand Strategy & Communication – Develop and assist in leading the execution and brand strategies for assigned portfolio including integrated communication, media and marketing plans focused on 360-degree campaigns.
  • Innovation & Renovation – Driven by industry trends, work closely with Research & Development and cross-functional subject matter experts to develop innovation pipeline and renovation plan to achieve both short- and long-term business objectives.
  • Data Analysis & Insights – Regularly analyze our business via syndicated data and monitor consumer and competitive trends across the market. Use insights to provide recommendations.
  • Project Management –lead cross-functional project teams to manage projects and deliver business objectives.
  • Annual Brand Planning – Participate in and lead certain elements of the annual brand planning process including identifying future opportunities and briefing agency partners.
  • Budget Management – Manage overall Advertising & Marketing spend for your respective brand.


What you Bring:

A desire to drive your future, accelerate your career, and the following experience and knowledge:

  • Passion to deliver results and think strategically
  • A collaborative mindset and comfortable leading teams
  • Strong time management skills/able to prioritize daily demands
  • Project Management experience
  • Effective communication – in writing, verbally, and presenting
  • Analytical skills and experience analyzing syndicated data
  • 1-3 years of assistant brand management experience, preferably at a CPG company
  • Experience in the deli or perimeter of grocery store preferred, but not required
  • Previous experience driving brand growth via digital/social media preferred
  • Undergraduate degree in Marketing or MBA
  • Proficiency in MS PowerPoint, Teams, Outlook, Excel


We offer a competitive salary and benefits package.  If you are interested in being considered for this position, please apply in writing with a resume and cover letter by April 20, 2023 quoting the appropriate position title to: hrresumes@darefoods.com (.txt, .doc or .pdf formats)

Thank you for your interest in Dare Foods Ltd. and the opportunity to review your resume, only those selected for an interview will be contacted.

 No follow up inquiries or agencies at this time please

 Guided by our Purpose, Mission and Values Dare Foods Limited is committed to fostering a diverse, equitable, inclusive and accessible work environment, where all employees feel valued, respected, supported and proud to work here. 

 Dare Foods Ltd. will provide accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview or testing, please advise us if you require an accommodation.